Have you noticed this too?
No sooner is January over than the next gift-giving day is upon us: Valentine's Day. Flowers, perfume, a last-minute book. Well-intentioned, but it often feels a bit forced.
Another gift-giving day...
Actually, we're against it. Against these artificial occasions that have more to do with sales pitches than genuine feelings. And yet: A small token of appreciation for the person we love – or even for ourselves – would be nice, wouldn't it? Just please, not something superficial.
Flowers wilt. Perfume is a matter of taste. Books eventually end up on a shelf.
What remains?
Today's luxury is spending time together, not quickly buying a few flowers.
We drink coffee every day. We sit together, eat cake, and talk for hours. For us, these are the important, deeper conversations. Time that we consciously set aside. Little rituals that make everyday life more beautiful.
So why not start right there? Really good coffee isn't an afterthought. It's an invitation: "Are you coming for coffee?"
And suddenly something happens: the anticipation of a conversation, a beautifully set table, the scent of coffee and perhaps also of homemade cake.
Today's luxury is subtle. It's the moments you remember because everything was just right. The atmosphere. The candlelight. And of course, the coffee.
Our idea for Valentine's Day: Indulgence instead of flowers
This is exactly where the Carl Henkel Explorer Set and our annual Coffee Battle come into play.
During Valentine's Day, we invite you to join us. Discover four different specialty coffees, perfectly suited for brewing with the ARCA X-tract. The coffees will be tasted blind; they are only numbered. You decide which coffee wins you over.
The competition is divided into two categories: the best coffee for breakfast and the best coffee with cake. The winners will be included in the product range for a year, or longer if they are re-elected. The better is the enemy of the good... So you're not just the connoisseurs, you're the jury.
A gift that will be remembered for a long time.
The best part: This gift has a lasting effect. Not just for a day, but for at least four weeks. Every morning there's the aroma of coffee, and in the afternoon a new discovery awaits.
Very simple. Very tasteful.
Every day someone thinks of you, or you think of the person who gave you this set. The flowers will have long since faded by the time the next package is opened, tried, and reviewed.
Thank you, we are developing our brand not for you, but with you!
Why do we trust our customers' opinions and tastes so much? Professional coffee tasters sit in laboratories and sample hundreds of varieties a day. You enjoy it at home, alone or with friends and family, and experience what coffee truly tastes like. It's precisely this combination that makes all the difference.
The best coffee is the one that tastes best to you!
No more. Better.
